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Brand Awareness vs. Lead Generation

The first step to building your brand and generating leads is utilizing the brand awareness process. Brand awareness’ purpose is to target strangers and draw them in as potential website visitors. Brand awareness plays off the emotions of the general market.; the more familiar the public is with your brand, the more traction your website will have.

brand awareness

Brand awareness differentiates your company from competitors, and consumers are notoriously known for choosing a brand they are familiar with when it's time for a purchase.


A great example of this is Progressive and their cute and endearing character, Flow. The brand created multiple commercials with her spunky personality and the general public can know recall her face, as well as what brand she represents. Progressive brought familiarity and awareness to their campaign, and now are one of the leading insurance companies in the industry – but their company did not find success from a few commercial campaigns.

lead generation