With Pinterest growing in ranks among the most popular social media apps on the current market, many users are searching for ways to increase their exposure and gain more followers. Pinterest is beautifully unique in the sense that more followers do not necessarily equate to more success on the app. Designed like the Instagram explore page, Pinterest forces various posts from profiles you don’t follow. Therefore, the number of visitors to your page and your individual post exposures is more important than the number of followers your profile has.
When designing your own posts, it is critical to use keywords and hashtags to boost your exposure. Users searching on the app for various products or images will most likely come across yours if it is tagged with common keywords. Without keywords and hashtags your posts will only show up on the feed of those who follow you. Don’t be afraid to make your hashtags very specific as well. Pinterest users use the app as if it’s a search engine, therefore type long sentences with specific keywords into the search bar.
Another aspect to work on when creating posts is to post your own original photos. People are constantly searching for new and unique content to inspire them. Don’t be afraid to create something totally new. Original photos do much better than reposts.