How to promote your business on TikTok

Looking to make a splash on TikTok? You're in luck! With over 1.5 billion active users, the platform is a great place to share your content and build an audience. Here are some tips to help you get started.

Hone in on your niche

First and foremost start by creating a profile that truly represents your brand identity. No matter your subject, there is an audience on TikTok for everything. Therefore, it is important to capture and hone in on your niche to attract your target demographic, whoever that may be. In order to identify your niche, combine two or three aspects of your brand that are distinctive and reflective of your business. For example Guess Jeans focused their content around the hashtag #InMyDenim, creating a campaign where creators quickly changed from old clothes to new Guess outfits. By focusing on their niche whilst engaging with a fun trend which promoted their core brand values, their audience engagement skyrocketed and their unique hashtag has been viewed over 53.5 million times.