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How video content will improve your budget

Updated: Aug 23, 2019

We know what you’re thinking, video marketing is expensive! True – video marketing is one of the pricier methods to use when creating a marketing plan, but sometimes it costs money to make money.

video marketing

It just so happens that almost all (91 percent) people and businesses who use video marketing agree it’s worth it. It’s no question that video marketing is drawing in a return on investment for companies, but the mystery stands as to how such an expensive form of marketing would offer more profit. As humans who surely remember the days of the dreaded television commercials, it’s hard to image that video advertisements would be so successful, yet they are.


Video marketing works because while consumers are browsing the internet, they are not being bombarded by the same video every five minutes about a product or service they have no interest in. Video advertisements created with today’s technology can filter themselves through search engine optimization (SEO), to the right person. Your brand can tailor the videos to your specific audience and reach them without bothering others. Thanks to SEO, your target audience and those related to it will be the only people viewing these videos, and they’ll enjoy it.