We know what you’re thinking, video marketing is expensive! True – video marketing is one of the pricier methods to use when creating a marketing plan, but sometimes it costs money to make money.
It just so happens that almost all (91 percent) people and businesses who use video marketing agree it’s worth it. It’s no question that video marketing is drawing in a return on investment for companies, but the mystery stands as to how such an expensive form of marketing would offer more profit. As humans who surely remember the days of the dreaded television commercials, it’s hard to image that video advertisements would be so successful, yet they are.
Video marketing works because while consumers are browsing the internet, they are not being bombarded by the same video every five minutes about a product or service they have no interest in. Video advertisements created with today’s technology can filter themselves through search engine optimization (SEO), to the right person. Your brand can tailor the videos to your specific audience and reach them without bothering others. Thanks to SEO, your target audience and those related to it will be the only people viewing these videos, and they’ll enjoy it.
Videos are special because they have the magical ability to hold a viewer’s attention – at least when done right. With a video advertisement, your consumers don’t have to read, interact or try, therefore they will stay and watch. Videos increase memory recall because they incorporate multiple senses of the body: sight and sound. Video marketing gives your customers a different experience than other brands, therefore it sets you apart from competitors.
Studies have shown that having a video on your site’s landing page increases conversions, and 50 percent of consumers are more interested in video marketing than any other content. You heard the people – start marketing with video!
With this much interest in video content in comparison to traditional marketing, your sales are sure to take off. According to Cisco, 82 percent of all consumer traffic will be video by 2021. Many businesses are taking advantage of the lack of video advertising in the marketplace by introducing their own video campaigns, will you?
Need help implementing video into your marketing plan? Contact us.
If you want to learn more about marketing campaigns, read our most recent blog comparing lead generation and brand awareness campaigns.