The power of Remarketing: Also Known as: why is that banner chasing me?

Banner advertising nowadays is a highly sophisticated form of advertising. A lot like other forms of advertising and marketing tactics that have significantly developed over the years, this area has significantly changed.

Ever wondered, for example, why is it that once you have looked at a flight online, banners offering flights start magically appearing on other sites you are looking at?

Make no mistake about it – this is NOT by chance. Advertisers work very hard to target audiences online that are more likely to become buyers.

It’s called Remarketing, or Retargeting. I’ll give you a short explanation on how this done: