1. More live video
Mobile hardware continuously improves to become more robust, and capable of handling video recording, processing, and live streaming. In 2018, more influencers and brands will leverage the power of live video streaming to share their stories and promote brand loyalty. In 2017, we have seen more social networks adopt the live video format. Facebook, Snapchat, Instagram and Twitter already invest lots of resources in video and live streaming, with the most recent joiner LinkedIN. According to ComScore, after watching a video, 64 percent of users are more likely to buy a product online. As you plan ahead into 2018 – remember review your video strategy and ensure you have plans for working on video content.
2. More Influencer marketing
Influencer marketing is not new. Yet, it is about to get even bigger in 2018. According to Collective Bias 30% consumers are more likely to buy a product recommended by a non-celebrity blogger. Consumers relate more to these influencers and value their opinions more than that of celebrity influencers.
Marketing influencers reach becomes more dominant, especially with the younger audiences, and brands will rely on these campaigns more compared to using traditional advertising and marketing channels. The key here is content authenticity, and consumers are more drawn to content published by influencers, rather than directly from brands.
3.More Instagram stories
Instagram Stories is a great way to share with your followers and prospects who are the people that operate your business, and share the little stories behind the brand. As the power and influence of Instagram in the advertising space grows, more marketers place budgets and resources to tell the brand story on Instagram.Stories is especially a good choice when a business wants to cover an event, a special product launch, or even tell a customer story.
4. More data to support marketing
Data and performance marketing have been key in marketing strategies in 2017. This year, we expect this to gain a bigger awareness, especially for small businesses. While we firmly believe that at times trial and error is the best way to get started, in the long run, you must have KPIs in place and carefully measure the results of your work. There are so many options to link campaign activity to results and understand what works and what works better. There are a lot of free or relatively inexpensive tools out there that can help you measure the results of your investment. Once you find out what needs to be improved, fine-tune and measure again!
The online world is not a static one anymore. Everywhere you look, users interact with animated gifs, videos, chatbots and more. It’s all about creating an interactive and friendly environment, and small businesses can do it too. Some of these tools are relatively easy to implement and use in your campaigns and on your site, while others require some deeper technical capabilities.
With this, and all the other upcoming 2018 digital trends, we are more than happy to help. Feel free to approach us with any of your digital and design needs, and we will make sure your 2018 is that great and more!