1. More live video
Mobile hardware continuously improves to become more robust, and capable of handling video recording, processing, and live streaming. In 2018, more influencers and brands will leverage the power of live video streaming to share their stories and promote brand loyalty. In 2017, we have seen more social networks adopt the live video format. Facebook, Snapchat, Instagram and Twitter already invest lots of resources in video and live streaming, with the most recent joiner LinkedIN. According to ComScore, after watching a video, 64 percent of users are more likely to buy a product online. As you plan ahead into 2018 – remember review your video strategy and ensure you have plans for working on video content.
2. More Influencer marketing
Influencer marketing is not new. Yet, it is about to get even bigger in 2018. According to Collective Bias 30% consumers are more likely to buy a product recommended by a non-celebrity blogger. Consumers relate more to these influencers and value their opinions more than that of celebrity influencers.
Marketing influencers reach becomes more dominant, especially with the younger audiences, and brands will rely on these campaigns more compared to using traditional advertising and marketing channels. The key here is content authenticity, and consumers are more drawn to content published by influencers, rather than directly from brands.
3.More Instagram stories