Your business is ready to make it big in the online world. Well, OK. At the very least it’s ready to make a first good impression, and take off from there. Now what? What do you need to know in order to build a successful e-Commerce site?
We’ve put together a short list of tips to help you get started, and find out what you need to ask yourself before starting the process:
What’s in a name? A catchy name for your new business, if you don’t already have one, can make a huge difference. It needs to be memorable and easy to spell. A good name helps your target audience find and get to your online properties; your website, Facebook page and more. Once you’re settled on a name, the first thing to check is that you can purchase the appropriate domain.
Open for business! When reviewing the options for your new site’s infrastructure, consider future expansion and additional capabilities you’d like to add as you go along. Open source code, such as Wordpress, can make your life easier down the line, yet, a more intuitive and friendly platform such as Wix, can help you launch faster. Either way, know what your options are.
What meets the eye This is true for any site, and specifically for e-Commerce sites. The visual presentation must draw users in. You have only one chance to make a strong visual impression. Make it count. Invest in your site design, and in the way products are presented; use professional photography as needed, it’s worth the investment!
Tools of the trade e-Commerce is a rapidly growing trend, and in order to keep up, your site should be ready for integration with new tools. Be it a new mailing system or a new SEO plugin, make sure you are in the know of what’s available in order to promote your business.
Socialize. Repeat. Socialize. Ready your site to engage your audience via linking to other digital channels. Post about new arrivals, positive customer experience, sales, and events. Posting regularly keeps a lively buzz around your business, and draws more traffic to your site.
Security First People love buying online. Research indicates that in the US alone, 51% of Americans prefer to shop online rather than in-store. Yet, one of the main concerns of online shoppers is the security of their financial information. A respectable online business must take the measures to secure this information. Make sure your site has SSL certificates and other necessary means of securing customer payments.
Get to know the neighbors Last, but definitely not least, get acquainted with your industry terminology and jargon, keywords, and typical product/service offering. Work on your messaging points and on defining your specific target audience before you start any online marketing. When your message is focused – it gets across.
Are you ready to get started? We hope you find these tips helpful. If you have anything to add to this list, let us know in the comments section.