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  • Meirav Paz

Why AI isn’t as scary as you think

Growing a small business comes with many challenges: low budgets, lack of employees, minimal exposure and multiple competitors, just to name a few. Many companies have adopted Artificial Intelligence (AI) software to help grow their businesses, and they’re seeing results.


AI is not like the sci-fi technology that movies have programmed us to fear since childhood. It can actually be what your business is missing. Luckily for you, AI is not yet the status quo in the field of marketing. Jumping on this trend will push your business a step ahead of the rest.



Implementing AI chat apps and bots into your business plan can cut company costs and accelerate growth at a high-speed rate, moving your business’ productivity past its competitors.

So what exactly does AI do? AI analyzes your company profile and processes large amounts of data to personalize the customer experience. This way your products and services will be marketed toward the right people. Finding your company's target audience is key in marketing online. Check out Paz Interactive's CEO, Meirav Rosenberg-Paz, discuss target audience. AI will know how to interact with that specific and unique group of people accordingly. From all this collected information, it can create content and can even decide when to distribute it.



AI even analyzes your customers’ online behavior through social media (ie. what they buy, what they search for, where they shop, etc.) and uses this to identify leads for your business.

Seems too good to be true, right? We think so too, and yet its true! “By 2020, customers will manage 85% of their relationship with the enterprise without interacting with a human,” according to Gartner summits.


A genuine human exchange is unbeatable in the world of customer service, but AI can do all the tedious work, such as researching who and how to market towards a target audience. Need help implementing AI into your business plan? Contact us, and we'll get you started.

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