The human mind interprets visuals in a better manner than every other type of communication. The purpose of a visual representation of a business is to convey the messages and create a memorable connection between the brand to the target audience. This is where the function of design comes in, helping businesses and companies to construct the brand and through it, strengthen their position in the market, and increase their customer base.
Your business logo serves so many purposes that ‘just’ the visualization of your brand and messaging. It is your voice in the market, accompanying you in all of your marketing efforts and the various channels you use: from website, to newsletter, to flyer, to mailer, to banner and to booklet - it needs to fit perfectly into your business strategy and advertising needs. So, what should a successful logo design take into consideration?
It needs to serve your business goal to form a relationship with your customers, delivering the promise of your values and creating the emotional connection with your target audience.
It needs to convey a strong message using the right blend of aesthetic in terms of color, harmony and typography.
It needs to be fit for use on a variety of print and digital platforms, in terms format, shape, tone and proportions.
It needs to be meaningful and memorable.