Expanding a brand is always a good idea, and it comes naturally as the next step for any succeeding company. Marketing outside your country is sure to have i...

It’s no simple feat to create quality, engaging content for your brand's online presence. There are numerous factors that go into successful digital marketin...

Content marketing is all around us. It’s a tactic utilized by brands large and small, with products and services that greatly vary. Why have so many kinds of...

With the changing season comes new and exciting events in the marketing industry. Each networking event and marketing summit is unique and provides valuable ...

We know what you’re thinking, video marketing is expensive! True – video marketing is one of the pricier methods to use when creating a marketing plan, but s...

The first step to building your brand and generating leads is utilizing the brand awareness process. Brand awareness’ purpose is to target strangers and draw...

With Pinterest growing in ranks among the most popular social media apps on the current market, many users are searching for ways to increase their exposure ...

When creating a business or rebranding an existing one, there are factors to consider in order to make your company stand out. Personalizing your brand is al...

Move over voice search, visual search is the new big thing. What exactly is visual search? You probably have already used it, but if not, you will very soon....

The sudden rise of chatbots has caught everyone’s attention in the past year, and digital marketers and e-commerce brands are taking the movement seriously. ...

Growing a small business comes with many challenges: low budgets, lack of employees, minimal exposure and multiple competitors, just to name a few. Many comp...

When telling a story on social media, I will always think about who my target audience is, and I try to find the commonality and relatability in order for us...

Whether you use Instagram for promoting your business or just use the app to share your life with your inner circle, perfecting your visuals is the ultimate ...

What is SEO? SEO stands for 'search engine optimization.' It is the process of getting traffic from the 'free', 'organic', 'editorial' or 'natural' search re...

High-achievers and entrepreneurs are often so passionate about what they do but they tend to ignore the fact that they're working exceptionally long hours an...

Banner advertising nowadays is a highly sophisticated form of advertising. A lot like other forms of advertising and marketing tactics that have significantl...

Introduction 6 months, 20 years, start-ups or global giants – we love getting to know passionate entrepreneurs the world over. This week we're in conversatio...

‘Hire people more intelligent than you’ and other words of wisdom given to us by the world-leading website building company co-founder. ‘It was hard to build...

A few Important things to note: 301 redirects are only available on the Wix premium plan. You can create a maximum of 200 301 redirects per Wix site. It isn’...

Shiri is a do-it-all one-stop-shop architect and building expert. She came to Paz Interactive looking for a branding package that would suit her contemporary...