BLOG | Paz Interactive, Digital Marketing and Design Agency

Landing Pages - Why, What and How

"I need a landing page for my product/e-course/service, stat" - This is a sentence I hear at least on a daily basis, even excluding all ...

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Marketing in the U.S.: How to know if it’s worth it for your brand

Expanding a brand is always a good idea, and it comes naturally as the next step for any succeeding company. Marketing outside your count...

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Helpful tips to improve your content

It’s no simple feat to create quality, engaging content for your brand's online presence. There are numerous factors that go into success...

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Content Marketing: Why you shouldn’t ignore it

Content marketing is all around us. It’s a tactic utilized by brands large and small, with products and services that greatly vary. Why h...

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Our top picks for upcoming networking events

With the changing season comes new and exciting events in the marketing industry. Each networking event and marketing summit is unique an...

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How video content will improve your budget

We know what you’re thinking, video marketing is expensive! True – video marketing is one of the pricier methods to use when creating a m...

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Brand Awareness vs. Lead Generation

The first step to building your brand and generating leads is utilizing the brand awareness process. Brand awareness’ purpose is to targe...

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Gaining Pinterest Followers

With Pinterest growing in ranks among the most popular social media apps on the current market, many users are searching for ways to incr...

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3 Things You Need to Personalize About Your Brand Right Now

When creating a business or rebranding an existing one, there are factors to consider in order to make your company stand out. Personaliz...

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Visual Search: Why it's so important

Move over voice search, visual search is the new big thing. What exactly is visual search? You probably have already used it, but if not,...

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The Chatbot Takeover

The sudden rise of chatbots has caught everyone’s attention in the past year, and digital marketers and e-commerce brands are taking the ...

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Why AI isn’t as scary as you think

Growing a small business comes with many challenges: low budgets, lack of employees, minimal exposure and multiple competitors, just to n...

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Target Audience - Trial and Error

When telling a story on social media, I will always think about who my target audience is, and I try to find the commonality and relatabi...

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8 Editing Apps That Will Boost Your Instagram Visuals

Whether you use Instagram for promoting your business or just use the app to share your life with your inner circle, perfecting your visu...

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Beginner's guide to SEO, according to Wix

What is SEO? SEO stands for 'search engine optimization.' It is the process of getting traffic from the 'free', 'organic', 'editorial' or...

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Our simple way to avoid burnout

High-achievers and entrepreneurs are often so passionate about what they do but they tend to ignore the fact that they're working excepti...

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The power of Remarketing: Also Known as: why is that banner chasing me?

Banner advertising nowadays is a highly sophisticated form of advertising. A lot like other forms of advertising and marketing tactics th...

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What I wish I knew then: with e-commerce fashion designer Michelle Lowe

Introduction 6 months, 20 years, start-ups or global giants – we love getting to know passionate entrepreneurs the world over. This week w...

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How to grow a start-up: with Wix.com CEO Avishai Abrahami

‘Hire people more intelligent than you’ and other words of wisdom given to us by the world-leading website building company co-founder. ‘...

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What is a 301 redirect? Here's everything you need to know.

A few Important things to note: 301 redirects are only available on the Wix premium plan. You can create a maximum of 200 301 redirects p...

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