I’ve been lucky to have so many inspiring people, and women in particular, in my life. 2020 has been an “it’s complicated” kind of year,...

"I need a landing page for my product/e-course/service, stat" - This is a sentence I hear at least on a daily basis, even excluding all...

Expanding a brand is always a good idea, and it comes naturally as the next step for any succeeding company. Marketing outside your...

It’s no simple feat to create quality, engaging content for your brand's online presence. There are numerous factors that go into...

Content marketing is all around us. It’s a tactic utilized by brands large and small, with products and services that greatly vary. Why...

With the changing season comes new and exciting events in the marketing industry. Each networking event and marketing summit is unique...

We know what you’re thinking, video marketing is expensive! True – video marketing is one of the pricier methods to use when creating a...

The first step to building your brand and generating leads is utilizing the brand awareness process. Brand awareness’ purpose is to...

With Pinterest growing in ranks among the most popular social media apps on the current market, many users are searching for ways to...

When creating a business or rebranding an existing one, there are factors to consider in order to make your company stand out....

Move over voice search, visual search is the new big thing. What exactly is visual search? You probably have already used it, but if not,...

The sudden rise of chatbots has caught everyone’s attention in the past year, and digital marketers and e-commerce brands are taking the...

Growing a small business comes with many challenges: low budgets, lack of employees, minimal exposure and multiple competitors, just to...

When telling a story on social media, I will always think about who my target audience is, and I try to find the commonality and...

Whether you use Instagram for promoting your business or just use the app to share your life with your inner circle, perfecting your...

What is SEO? SEO stands for 'search engine optimization.' It is the process of getting traffic from the 'free', 'organic', 'editorial' or...

High-achievers and entrepreneurs are often so passionate about what they do but they tend to ignore the fact that they're working...

Banner advertising nowadays is a highly sophisticated form of advertising. A lot like other forms of advertising and marketing tactics...

Introduction 6 months, 20 years, start-ups or global giants – we love getting to know passionate entrepreneurs the world over. This week...

‘Hire people more intelligent than you’ and other words of wisdom given to us by the world-leading website building company co-founder....